This Blog Sits at the: Up Periscope: YouTube as the raw feed of contemporary culture: " I think YouTube is not about entertainment, it's about information. Or it's not about information, it's about intelligence. To put this another way, YouTube is not the future of Hollywood, it's the future of the magazine. Actually, it's the world post-magazine.
All of us are now trying to stay within shouting distance of a contemporary culture busting out in all directions. The cost of falling out of touch is substantial. Not knowing about YouTube in, say, August of 05 was perfectly okay. No harm, no foul. Not knowing about YouTube in August of 06 is really a good way of destroying your credibility...as an anthropologist, an analyst, a marketer, an educator, a librarian, a parent, a teen. Well, there is almost no one in our culture who can now afford to say, 'YouTube? No, I'm sorry I haven't heard of that.' "